Japan
Challenging Times
The Japanese telco market has remained static with a noticeable lack of telcos entering to challenge incumbent telcos
Postpaid market in 2020
Churn as incumbent MNOs command market share and customers are very sticky
MVNOs launched from 2014-2017 with minimal impact
Approach
KDDI launched povo2.0, the first 5G cloud-native digital telco in partnership with Circles X
Makoto Takahashi - President, CEO during KDDI announcement
"I am delighted to have Circles.Life as our partner who have proven knowledge and capabilities to serve digital native users…offering simple and agile service experience we were looking for"
Market share in 6 months
The Result
povo2.0 quickly achieved their goals by partnering with Circles X
Digital telco cloud deployment
Website conversion rate vs 1% average for incumbent telcos
povo2.0 focused on fulfilling Japanese telco user needs:
Quality data at better value: attracting users from other telcos by using partner-led promotions
Straightforward UX: products and services conveniently available on the app
A comprehensive digital experience: becoming an all-in-one stop for a customer's digital life.
By launching povo2.0 to target customer pain points, KDDI easily staked a claim of the telco market
This is what KDDI has achieved. Now, imagine what Circles X can do for you
We provide everything you need to run and operate your own digital telco. You'll run a lean business with less than 10 people at launch. No added coordination for integration or change requests.
Circles X can evolve your business. To learn more or request a demo, drop us a line.
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